The Global Studies Center at the University of Pittsburgh, in partnership with the Cultural Communications Alliance (CCA), is excited to announce this year’s collaboration with Mars, Inc.'s STARBURST® Sour, with a focus on the country of Türkiye.
High school teams use an international case competition to develop and present a marketing strategy for a real-world product and international market. Students gain hands-on experience in global business, marketing strategy, world languages, and cross-cultural communication."