The international breakthrough of BTS is marked by their success in the USA with their albums, Love Yourself: Tear and Love Yourself: Answer, in May and September respectively. Their EP Map of the Soul: Persona, released in April 2019, also topped both the UK Official Chart and the US Billboard 200 Chart. The global, US, and UK reception of BTS in the past few years, has shed a light on how K-pop has been evolving and how Asian pop music genres have been received both the mainstream music industry and consumers in the west. This process has been taking place in the context of a fast-changing ecology of the creative industries, shaped by digital technolgy and social media, which in turn mobilize and above all, empower the fancom and audiences engaged in this music form.