Esports have grown exponentially all around the world in the past decade or so. More recently, the pandemic spurred future growth of the game industry and culture especially in East Asian society. The 2022 Asia Pop series—Gamified: Gaming Culture in East Asia starts on Wednesday January 26 at 5 pm EST. The virtual keynote lecture by Dr. Dal Yong Jin, Distinguished Professor at Simon Fraser University will focus on the emergence and transformation of Korean eSports culture from the perspective of the spectators. Register here.