Content warnings have become an important feature of pedagogical practice. In this talk and discussion, I reflect on my experiences as a junior scholar trying to promote ethnographic research on topics that are triggering. I focus on “shopping” a book manuscript on sexual violence as a process beset by competing imperatives to engage ethically, to support the mental health of others, to adhere to disciplinary conventions around “thick description,” and to market the book as attracting a wide readership. Register on the Zoom link!