In cooperation with the University of Pittsburgh's Katz Graduate School of Business, Global Studies Center, University Center for International Studies, and GNC— along with other partners— to create and administer the events and competition. Student teams will present their marketing pitches on this year's target market and target product. High school teams work on their project throughout the year, culminating in these final presentations. This round of presentations provides an opportunity for student teams to present their research in front of fellow competitors and a panel of judges from academic and business communities, as well as to answer audience questions.

The Cultural Communications Alliance is a business-to-education community outreach non-profit organization aiming to prepare tomorrow's workforce to meet the requirements of an expanding global marketplace, promoting the acquisition of world language and cultural understanding.