Yixin Liang's thesis addresses Biao Qing Bao, a new type of internet meme consisting of an image and a text caption, and development its development on the Chinese internet. In this presentation, Liang will use the concept of media ideology proposed by Illeana Gershon to explain how people's conception of mediated codes of communication shapes their practice and usage of technology and media. In this sense, Biao Qing Bao, as one of the semiotic codes created and circulated on the internet, is not only a type of visual entertainment that references Chinese pop culture, but also an indicator of fluid media ideologies and power dynamics in Chinese society. Liang will focus on two significant moments in the development of Biao Qing Bao: the internet censorship launched by the Chinese government and the Facebook campaign in 2016 to discuss how Biao Qing Bao was transformed from a visual weapon to confront hegemony to an icon of national identity.