The Fragmented Spectacle of Chinese Soft Power in Africa
This talk presents the multifaceted story of China’s soft power campaigns in Africa, with a special focus on Ethiopia—one of China’s closest economic and political partners on the continent. Countering the claims of China’s authoritarian export, the analysis of China’s engagement with Ethiopian elites, youth and media audiences, showcases what I describe as a “fragmented spectacle” — a grand, but disjointed display of China’s prowess. In particular, China’s soft power appeal is rooted in generosity of scale or the large-scale access to its initiatives.