Precarious Care: Psychological “Accompaniment” on a Russian Margin
Since the 1990s, psychological trainers, coaches, and psychotherapists have fanned out across the Russian psyche politic. In posing a psychological subject as a substitute for the “Soviet Person,” psychologists have also resuscitated the individual personality as site of social concern. This cultural shift is evident in the way that positive psychological concepts like self-esteem, personal growth and emotional management have been integrated into parenting, education policy, mass-media programming, advertising, human resourcing and economic modernization.