<p>Television Industry; Digital Media Industry; Political Economy; Cultural Production; Consumer Culture; Labor; Gender; Japan</p>
Given Name:
Email Address:
lukacs@pitt.edu
Family Name:
Lukacs
Publications:
2013 “Dreamwork: Cell Phone Novelists, Labor, and Politics in Contemporary Japan” Cultural Anthropology
2013 “Cool Japan, Soft Power, and Cultural Globalization,” In Towards New Humanities in the Era of Ubiquitous Media, Yoshimi Shunya and Ishida Hidetaka, eds. Tokyo: Tokyo University Press
2012 “Workplace Dramas and Labor Fantasies in 1990s Japan,” in Global Futures in East Asia, Ann Anagnost, Andrea Arai, and Hai Ren, eds. Stanford University Press
Department:
Anthropology
Region:
East Asia
Office:
3302 Wesley W. Posvar Hall
Rank:
Associate Professor
Biography:
<p>Gabriella Lukacs is a cultural anthropologist whose research explores the themes of mass media (television), new media technologies (Internet, cellular phones), capitalism, subjectivity, labor, and neoliberal governmentality in contemporary Japan. Her first book, <em>Scripted Affects, Branded Selves</em>, analyzes post-signification television in 1990s Japan. It focuses on late 1980s development of a new primetime serial, the trendy drama. It interprets the genre as a shift in the Japanese television industry from producing narrative-based entertainment to selling lifestyle. Professor Lukacs' current project continues to examine questions of subjectivity and capitalism, but it focuses on new media technologies.</p>
Photograph:
Departmental Webpage: