Yun-Oh-Whang | Asian Studies Center

Yun-Oh-Whang

Yun-Oh Whang’s research interests include consumer information processing, consumer-product relationships, digital marketing, sports and entertainment marketing, and entrepreneurship.

Given Name:

Email Address:

ywhang@katz.pitt.edu

Family Name:

Whang

Publications:

McFarland, Richard and Yun-Oh Whang (2013), “A Psychometric Analysis and Comparison of Three Competing Communication Style Taxonomies,” Journal of Selling (formerly Journal of Selling and Major Account Management), forthcoming.
Whang, Yun-Oh, Dean Koutroumanis, and Amy Brownlee (2013), “Developing Social Media Promotional Strategies in The Casual Dining Restaurant Industry: A Case Analysis of Montegro’s Italian Grille,” Journal of Business and Entrepreneurship.
Whang, Yun-Oh (2012), “When and Why Does the That’s-Not-All Compliance Technique Work?,” Journal of Business and Economics Research, Vol.10, No. 3 (March), 171-178.
Whang, Yun-Oh (2012), “Retail Promotion Strategy Analysis: The Challenges at Bob Evans Restaurants,” Journal of Business Case Studies, Vol. 8, No. 2 (March/April).

Qualifications:

PhD, University of Southern California (2001)

Department:

Business

Office:

234 Mervis Hall

Regional specialty:

East Asia

Office phone number:

412-648-1710

Rank:

Assistant Professor

Photograph:

Departmental Webpage:

https://business.pitt.edu/peop…