“Segmentation of Spatially Dependent Geographical Units: Model and Application” (with Rahul Govind and Vikas Mittal), Management Science 64(4) (April 2018), 1941-1956.
“R&D, Marketing Innovation, and New Product Performance: A Mixed Methods Study” (with Christoph Grimpe, Wolfgang Sofka, and Mukesh Bhargava), Journal of Product Innovation Management 34(3) (May 2017). 360-383.
“Cobranding Arrangements and Partner Selection: A Conceptual Framework and Managerial Guidelines” (with Casey Newmeyer and R. Venkatesh), Journal of the Academy of Marketing Science, 42(2) (March 2014), 103-118 (lead article).
“Investments in Exploitation and Exploration Capabilities: Balance versus Focus” (with Matthew Sarkees and John Hulland), Journal of Marketing Theory and Practice, 22(1) (Winter 2014), 7-24 (lead article).
"The 'Name Your Own Price' Channel in the Travel Industry: An Analytical Exploration" (with Tuo Wang and Esther Gal-Or), Management Science, 55 (June 2009), 968-979.
rabikar-chatterjee
Chatterjee's teaching, research, and consulting interests are in the area of customer-focused development and management of products and services, particularly those with a technology orientation.
Given Name:
Email Address:
rabikar@katz.pitt.edu
Family Name:
Chatterjee
Publications:
Qualifications:
PhD in Marketing, Wharton School, University of Pennsylvania
Department:
Business
Office:
372 Mervis Hall
Regional specialty:
Office phone number:
412-648-1623
Rank:
Professor
Photograph:
Departmental Webpage: