ravi-madhavan

Bangladesh, Bhutan, India, MAldives, Nepal, Pakistan, Sri Lanka
Priyanga Gunarathne, Huaxia Rui, and Abraham Seidmann. 2018. “When Social Media Delivers Customer Service: Differential Customer Treatment in the Airline Industry,” MIS Quarterly (42:2), pp. 489-520.
Priyanga Gunarathne, Huaxia Rui, and Abraham Seidmann. 2017. “Whose and What Social Media Complaints Have Happier Resolutions? Evidence from Twitter,” Journal of Management Information Systems (34:2), pp. 314-340.
Bhattacharya, CB. (2018). How to Make Sustainability Every Employee’s Responsibility. Harvard Business Review.
Du, S., Yu, K., Bhattacharya, CB, and Sen, S. (2017). The Business Case for Sustainability Reporting: Evidence from Stock Market Reactions. Journal of Public Policy & Marketing, 36(2), 313-330.
Bhattacharya, CB, and Polman P. (2017). Sustainability lessons from the front lines. Sloan Management Review 58(2): 71-78.
Sen, S., Du, S., and Bhattacharya, CB (2016). Corporate social responsibility: A consumer psychology perspective. Current Opinion in Psychology 10: 70-75.
Korschun, D., Bhattacharya, CB, and Swain, S. D. (2014). Corporate social responsibility, customer orientation, and the job performance of frontline employees. Journal of Marketing 78(3): 20–37.
“Segmentation of Spatially Dependent Geographical Units: Model and Application” (with Rahul Govind and Vikas Mittal), Management Science 64(4) (April 2018), 1941-1956.
“R&D, Marketing Innovation, and New Product Performance: A Mixed Methods Study” (with Christoph Grimpe, Wolfgang Sofka, and Mukesh Bhargava), Journal of Product Innovation Management 34(3) (May 2017). 360-383.
“Cobranding Arrangements and Partner Selection: A Conceptual Framework and Managerial Guidelines” (with Casey Newmeyer and R. Venkatesh), Journal of the Academy of Marketing Science, 42(2) (March 2014), 103-118 (lead article).
“Investments in Exploitation and Exploration Capabilities: Balance versus Focus” (with Matthew Sarkees and John Hulland), Journal of Marketing Theory and Practice, 22(1) (Winter 2014), 7-24 (lead article).
"The 'Name Your Own Price' Channel in the Travel Industry: An Analytical Exploration" (with Tuo Wang and Esther Gal-Or), Management Science, 55 (June 2009), 968-979.
“Lesser-known Music from North India and Pakistan.” UNESCO Collection of Traditional Music. Guest Blog Album Review (Week 16). 2014.
“At Home in the Studio: The Sound of Manganiyar Music Going Popular.” In More than Bollywood: Studies in Indian Popular Music. Bradley Shope and Gregory Booth, eds. New York: Oxford University Press. 2013: 256-75.