Bhattacharya, CB. (2018). How to Make Sustainability Every Employee’s Responsibility. Harvard Business Review.
Du, S., Yu, K., Bhattacharya, CB, and Sen, S. (2017). The Business Case for Sustainability Reporting: Evidence from Stock Market Reactions. Journal of Public Policy & Marketing, 36(2), 313-330.
Bhattacharya, CB, and Polman P. (2017). Sustainability lessons from the front lines. Sloan Management Review 58(2): 71-78.
Sen, S., Du, S., and Bhattacharya, CB (2016). Corporate social responsibility: A consumer psychology perspective. Current Opinion in Psychology 10: 70-75.
Korschun, D., Bhattacharya, CB, and Swain, S. D. (2014). Corporate social responsibility, customer orientation, and the job performance of frontline employees. Journal of Marketing 78(3): 20–37.
cb-bhattacharya
His research and teaching focuses specifically on how companies can use underleveraged “intangible assets” such as corporate identity, reputation, corporate social responsibility and sustainability to strengthen stakeholder relationships and drive firm market value.
Given Name:
Email Address:
cb@pitt.edu
Family Name:
Bhattacharya
Publications:
Qualifications:
PhD in Marketing, Wharton School, University of Pennsylvania
Department:
Business
Office:
224 Mervis Hall
Regional specialty:
Office phone number:
412-648-1280
Rank:
Professor
Photograph:
Departmental Webpage: