Her current research portfolio mostly focuses on the development of theory-driven empirical studies to provide new insights into consumer and firm behavior in the digital age.
Given Name:
Email Address:
priyanga.gunarathne@katz.pitt.edu
Family Name:
Gunarathne
Publications:
Priyanga Gunarathne, Huaxia Rui, and Abraham Seidmann. 2018. “When Social Media Delivers Customer Service: Differential Customer Treatment in the Airline Industry,” MIS Quarterly (42:2), pp. 489-520.
Priyanga Gunarathne, Huaxia Rui, and Abraham Seidmann. 2017. “Whose and What Social Media Complaints Have Happier Resolutions? Evidence from Twitter,” Journal of Management Information Systems (34:2), pp. 314-340.
Qualifications:
PhD in Business Administration (Computer Information Systems), Simon Business School, University of Rochester.
Department:
Business
Office:
260 Mervis Hall
Regional specialty:
Office phone number:
412-624-1127
Rank:
Assistant Professor
Photograph:
Departmental Webpage: