Elena Bruni

Elena Bruni is Assistant Professor at LUISS Guido Carli University in Rome, Italy and a former Marie Curie Skłodowska researcher at the Institute for Organization Studies at WU Vienna (Austria). Her research activity revolves around the investigation of the linguistic and rhetorical processes that stimulate institutional change. In particular, she focuses on the mechanisms in which metaphors and other figures of speech are used to ascribe legitimacy, and how different modes of communication (e.g., visual and written) may trigger or stifle collective action. She has recently published in The Academy of Management Review, Long Range Planning, and in The Oxford Handbook of Metaphor in Organization Studies.